In the past I have both 1) praised Jeff Bezos for displaying what looks like a true love of books and reading, and 2) highlighted Amazon’s bullying and heavy-handedness in the publishing industry by linking to Steve Wasserman’s damning 2012 article “The Amazon Effect,” in which Wasserman, the former editor of the Los Angeles Times Books Review, explains how his early positive view of Bezos and Amazon soured over time as it became evident that the company is intent on “bulldozing any real or perceived obstacles to its single-minded pursuit of maximum clout” by imposing “increasingly harsh terms on both its competitors and its clients.”
Recently it’s looking like the scale has tipped definitively in favor of the negative judgment on both Bezos and his company. Or at least that’s my take, which is based on the fact, revealed just last week, that Amazon is now flat-out blackmailing publishers and authors into complying with their draconian demands by charging higher prices and delaying shipments for products from companies that resist them. Various other tactics are also involved, such as removing entire promotion pages for some books. What’s more, Amazon isn’t afraid to play this kind of hardball with books by big-name authors. Titles by J. K. Rowling, Anne River Siddons, and James Patterson are among those that have been affected.
Says The New York Times‘ David Streitfield and Melissa Eddy:
Amazon’s power over the publishing and bookselling industries is unrivaled in the modern era. Now it has started wielding its might in a more brazen way than ever before. Seeking ever-higher payments from publishers to bolster its anemic bottom line, Amazon is holding books and authors hostage on two continents by delaying shipments and raising prices. The literary community is fearful and outraged — and practically begging for government intervention. . . . No firm in American history has exerted the control over the American book market — physical, digital and secondhand — that Amazon does.
Now, I don’t know about you, but I’m personally fed up with this kind of crap, and this feeling applies to more than just the Amazon situation. Amazon is emblematic of a major cultural shift that has taken place in the Internet era as megacorporations representing various sectors of the business world and cultural life at large have attempted to hold us all hostage by playing an egregiously monopolistic game. And it all seems doubly sinister in a way that’s distinct from the monopolies of a past age, since this time the imperialistic and totalitarian business practices are hitched to, and also — or so the corporate titans hope — enabled and sweetened by, the digital-populist tone of “personal freedom and empowerment” that still attends the Internet like a lingering morning mist at midday.
This kind of thing makes me remember all over again why I ditched Facebook and Twitter. Among other reasons, I just got sick of being a willing pawn in the war of the Digital Overlords, where my personal data and decisions are used as leverage and ammunition. I’ve been thinking for many months that it may be time to ditch Amazon as well, and this recent revelation adds some serious weight to that consideration. This would of course mean going back and removing all of the Amazon affiliate links here at The Teeming Brain. I also own a Kindle and subscribe to Prime, so, you know, I’m pretty deeply entangled. And don’t think for a minute that I’m not aware of the tarry syrup of irony that automatically coats every word I type here, on a blog, using a computer that’s running a Windows operating system, thus reinforcing the basic thrust of the entire digital economy and cultural technopoly that I’m ostensibly criticizing.
I would be interested to hear anybody’s thoughts on this issue. Is Amazon really a tyrant? Would a personal boycott be advisable? Would it even be meaningful? More broadly, is the future just a giant playing field for megacorporations where the role of us peasants is simply to be trampled underfoot while saying thank you for it?