Robert Kaplan, writing for The Washington Post:
It is impossible to imagine Trump and his repeated big lies that go viral except in the digital-video age. It is impossible to imagine our present political polarization except in the age of the Internet, which drives people to sites of extreme views that validate their preexisting prejudices. And, in the spirit of Hollywood, it is impossible to imagine the degree and intensity of emotional and sensory manipulation, false rumors, exaggerations and character assassination that decay our public dialogue except in this new and terrifying age of technology which has only just begun.
Digital-video technology, precisely because it is given to manipulation, is inherently controlling. Think of how the great film directors of the 20th century were able to take over your mind for a few hours: a new experience for audiences that previous generations had never known. Theater may be as old as the ancient Greeks, but the technology of film lent a new and powerful force to the theatrical experience. Moreover, it was contained within a limited time period, and afterward you came back to the real world.
In the 21st century, dictators may have the capability to be the equivalent of film directors, and the show never stops. Indeed, Joseph Goebbels would undoubtedly thrive in today’s world. As for warfare itself, it will be increasingly about dividing and demoralizing enemy populations through disinformation campaigns whose techniques are still in their infancy. . . .
Never before have we had to fight for democracy and individual rights as now in this new and — in some sense — dark age of technology. We must realize that the fight for democracy is synonymous with the fight for objectivity, which lies at the core of professional journalism — a calling whose foundational spirit was forged in the print-and-typewriter age, when mainly the movies were fake.
We will fight best by thinking tragically to avoid tragedy. This means learning to think like the tyrants who feed and prosper on misinformation so we can keep several steps ahead of them. Only in that way can we build safeguards against the specific dangers of the digital experience. The pioneers of Silicon Valley were inherent optimists who simply believed in connecting the world. But it is precisely such integration that provides our authoritarian enemies with access into our own democratic systems. The future will be about wars of integration rather than wars of geographic separation. So now constructive pessimism is called for. The innocent days when illusions were the province of movie stage sets are way behind us.
Full text: “Everything Here Is Fake“
NYU marketing professor Scott Galloway, writing for Esquire:
Our brains are sophisticated enough to ask very complex questions but not sophisticated enough to answer them. Since Homo sapiens emerged from caves, we’ve relied on prayer to address that gap: We lift our gaze to the heavens, send up a question, and wait for a response from a more intelligent being. “Will my kid be all right?” “Who might attack us?”
As Western nations become wealthier, organized religion plays a smaller role in our lives. But the void between questions and answers remains, creating an opportunity. As more and more people become alienated from traditional religion, we look to Google as our immediate, all-knowing oracle of answers from trivial to profound. Google is our modern-day god. Google appeals to the brain, offering knowledge to everyone, regardless of background or education level. If you have a smartphone or an Internet connection, your prayers will always be answered: “Will my kid be all right?” “Symptoms and treatment of croup. . .” “Who might attack us?” “Nations with active nuclear-weapons programs . . .”
Think back on every fear, every hope, every desire you’ve confessed to Google’s search box and then ask yourself: Is there any entity you’ve trusted more with your secrets? Does anybody know you better than Google?
Full article: “Silicon Valley’s Tax-Avoiding, Job-Killing, Soul-Sucking Machine“