Art, creativity, and what Google doesn’t know
From an essay by Ed Finn, founding director of the Center for Science and the Imagination at Arizona State University:
We are all centaurs now, our aesthetics continuously enhanced by computation. Every photograph I take on my smartphone is silently improved by algorithms the second after I take it. Every document autocorrected, every digital file optimised. Musicians complain about the death of competence in the wake of Auto-Tune, just as they did in the wake of the synthesiser in the 1970s. It is difficult to think of a medium where creative practice has not been thoroughly transformed by computation and an attendant series of optimisations. . . .
Today, we experience art in collaboration with these algorithms. How can we disentangle the book critic, say, from the highly personalised algorithms managing her notes, communications, browsing history and filtered feeds on Facebook and Instagram? . . . .
The immediate creative consequence of this sea change is that we are building more technical competence into our tools. It is getting harder to take a really terrible digital photograph, and in correlation the average quality of photographs is rising. From automated essay critiques to algorithms that advise people on fashion errors and coordinating outfits, computation is changing aesthetics. When every art has its Auto-Tune, how will we distinguish great beauty from an increasingly perfect average? . . .
We are starting to perceive the world through computational filters, perhaps even organising our lives around the perfect selfie or defining our aesthetic worth around the endorsements of computationally mediated ‘friends’. . . .
Human creativity has always been a response to the immense strangeness of reality, and now its subject has evolved, as reality becomes increasingly codeterminate, and intermingled, with computation. If that statement seems extreme, consider the extent to which our fundamental perceptions of reality — from research in the physical sciences to finance to the little screens we constantly interject between ourselves in the world — have changed what it means to live, to feel, to know. As creators and appreciators of the arts, we would do well to remember all the things that Google does not know.
FULL TEXT: “Art by Algorithm“